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Independent research study ยท winter 2026 to 2027

How AI is changing meeting culture

A temperature check of where organisations really stand, including the successes, puzzles and frustrations.

Study lead
Dr Carrie Goucher, FewerFasterBolder
Format
One 20-minute video call
Who's taking part
Leaders in People, Culture, OD, L&D or Ways of Working
Publication
February 2027
Take part
Why this study

Exactly how is AI going to change how we meet and collaborate?

Most knowledge workers spend much of their day in meetings and in collaboration tools like Teams or Slack - will AI change this?

Summarisation tools have arrived in meetings very fast: notetakers, summaries and recaps.

The next step is agentic AI facilitation, where an AI contributes to a meeting or helps to run it. The technology is available, but it isn't necessarily in use yet.

The bigger question comes after that. If AI changes how information moves around an organisation outside meetings, what will we use meetings for?

Many organisations are unclear about what's possible and what they should be doing. This study is a temperature check of how people are adopting these changes, and where things really stand.

The research question

How is AI changing meeting and collaboration culture in organisations, and what problems are leaders hoping it will help them solve next?

The conversations will look at four areas:

  1. The meeting and collaboration problems we hope AI will be able to solve
  2. What's already in use, what's being adopted, and what hasn't been touched yet
  3. How behaviour and norms are changing, including differences across generations, roles and levels of subject expertise
  4. The ethical, privacy and safety questions the use of AI in meetings raises, and how organisations are handling them
Who's running it
Dr Carrie Goucher

Dr Carrie Goucher

My PhD is from the University of Cambridge, Department of Engineering. I've spent 22 years working on future ways of working in organisations including UK Parliament, the NHS and Google.

This is independent practitioner research. There is no product, tool or company sponsoring or benefiting from this study other than my own practice.
What taking part involves
  • One 20-minute video call at a time that suits you.
  • You can skip any question, and you can stop at any time.
  • With your permission, I'll transcribe the call (or take notes by hand if transcription isn't an option for you).
How the information will be used
  • I'll look for common themes, and for the range of ways experiences and adoption differ between organisations.
  • Everyone who takes part will get a summary of the findings first.
  • After that, the findings may be shared in my FrictionFree newsletter, on LinkedIn, in talks and in articles.
  • Your information will not be shared with anyone else.
Your anonymity
  • You won't be named or quoted unless you give specific permission.
  • If you're happy to be quoted, you'll have the opportunity to review the quote before it's published.
  • Your organisation's name will appear in a list of contributors (for example, "Contributors include organisations such as...").
Your data (UK GDPR)
Who's responsibleOnefish Twofish Ltd, trading as FewerFasterBolder.
What I collectYour name, role, organisation, email address and the interview notes or transcript.
Legal basisThe legal basis for processing your data is consent, which you can withdraw at any time.
How it's storedThe data is stored in a secure database and which only I can access. Calls are transcribed using Wispr Flow.
How long I keep itNotes and transcripts are deleted one year after the findings are published (due February 2027).
Your rightsYou can ask to see your data, correct it or delete it. You can withdraw from the study up until the findings are published in February 2027, without giving a reason.
Questions or concernsEmail carrie [at] fewerfasterbolder [dot] com. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).
Why participate?

All participants receive the findings summary before anyone else and an invitation to a short online session where I'll share the outcomes and implications for organisations like yours (optional).

You'll be asked to complete a short consent form before we talk.

Book your 20-minute call